The Point: Oct. 2, 2013

Marketing Conference will feature diverse speakers, timely content

Credit union marketers can network with their peers, explore the latest strategies and hear from diverse expert speakers during the Credit Union Association of New York's 2013 Marketing Conference. The event will be held Nov. 7-8 at Hampton Inn & Suites Saratoga Springs (Saratoga Springs, N.Y.), and information is now available on the Association website.

Over the course of the two-day conference, attendees will:

  • hear from national speaker Sean McDonald and numerous presenters;
  • learn to build a successful cross-selling culture;
  • discover marketing strategies that "sizzle";
  • explore Filene Research Institute's latest social media and digital resources;
  • tap into valuable youth financial literacy tools;
  • learn about the latest debit/credit card marketing tactics; and
  • review the importance of preparing members for EMV card technology.

"I have attended the Marketing Conference for nine years, and the speakers are always relevant and energetic," said 2012 attendee Erica Volpe, MONEY FCU. "The most enjoyable part is the interaction between the presenters, as well as my professional peers. It's a giant roundtable discussion with like-minded, creative people! I left with a notebook full of ideas."

The educational investment for the conference is $399, and professional development grants are available through the New York Credit Union Foundation. Registrations are due Oct. 30.

CFPB publishes amendments to 2013 mortgage rules

The CFPB has published a final rule amending some of its final mortgage rules issued in January 2013. These amendments focus primarily on: loss mitigation procedures under Regulation X's servicing provisions; amounts counted as loan originator compensation to retailers of manufactured homes and their employees for purposes of applying points and fees thresholds under the Home Ownership and Equity Protection Act and the Ability-to-Repay rules in Regulation Z; exemptions available to creditors that operate predominantly in "rural or underserved" areas for various purposes under the mortgage regulations; application of the loan originator compensation rules to bank tellers and similar staff; and the prohibition on creditor-financed credit insurance.

The CFPB is also adjusting the effective dates for certain provisions of the loan originator compensation rules and is adopting technical and wording changes for clarification purposes to Regulations B, X and Z.

For complete details, visit the Federal Register website.

Adirondack Chapter hits the links for political action

The Adirondack Chapter Golf Tournament held in Saratoga Springs last week helped raise more than $4,000 for CUPAC, the statewide credit union political action committee.

The tournament was held at the Saratoga Lake Golf Club and two teams-Sunmark FCU and Wojeski & Company CPAs/Lee & Mason Financial Services-tied for first place.

Other winners included:

  • Longest drive (women): Sara Spychalski (Sunmark FCU);
  • Longest drive (men): Frank Ferrucci (Wojeski & Company);
  • Closest to the pin (women): Linda Bourgeois (UFirst FCU); and
  • Closest to the pin (men): Dan Markham.

NCUA holds workshop in Buffalo

NCUA's Office of Small Credit Union Initiatives (OSCUI) held a workshop in Buffalo last Saturday, covering a wide range of small credit union issues. Session topics focused on electronic threats, social media plans, fair lending, upcoming examination expectations and regulatory compliance.

During the workshop, Tom Penna, executive development specialist at NCUA, announced the introduction of the YouTube Supervisory Committee On-Demand Training Series, which consists of six training modules available on NCUA's YouTube page. The NCUA AIRES questionnaire-which provides guidance for both examiners and credit unions-was also discussed.


Helpful Links

CUNA News Now

Don't Tax My Credit Union Website

Don't Tax My Credit Union Campaign Resources

CUNA Regulatory Advocacy Report (CUNA member log-in/registration required.)

CUNA Legislative Update (CUNA member log-in/registration required.)

New York's State of Mind Blog

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